Braai Master: Father’s Day Braai Challenge

Turning a seasonal promotion into an interactive mobile competition

For Father’s Day 2026, PromoPlays launched Braai Master, a mobile-first branded game that challenged players to serve braai meals, avoid burning food, build combos and compete for the highest score.
Instead of running a conventional “like, share and comment” competition, the campaign invited people to actively engage with a fun, locally relevant experience inspired by Southern Africa’s braai culture.

The campaign objective
The objective was to demonstrate how a branded game could be used to:
Increase participation in a seasonal promotion
Keep audiences engaged for longer than a standard social post

Capture participant information and marketing consent
Encourage repeat attempts through competitive scoring
Create a shareable experience optimised for mobile users
Identify and reward the campaign’s highest-scoring player

The solution
PromoPlays developed a complete interactive competition experience around the Father’s Day theme.
Players took on the role of a braai master and had to prepare and serve different food items while managing increasingly demanding customers. Their performance was measured through coins earned, orders served, combos achieved and levels completed.