Cookie Policy

PromoPlays
Website: https://www.promoplays.net
Last updated: 6 June 2026

1. Introduction

This Cookie Policy explains how PromoPlays uses cookies and similar technologies on our website, campaign landing pages, playable ads, mini-games, quizzes, QR activations and other promotional experiences.
This policy should be read together with our Privacy Policy and Terms and Conditions.
By using our website or interacting with a PromoPlays-powered campaign, you may be asked to accept or manage cookies depending on your location and the type of cookies used.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website or use an online experience.
Cookies help websites and online platforms function properly, remember preferences, measure performance, improve user experience, track campaign activity and support advertising or analytics.
Similar technologies may include:
Tracking pixels
Tags
Web beacons
Local storage
Session storage
Analytics scripts
Advertising pixels
Device identifiers
In this policy, we refer to all of these as “cookies” unless stated otherwise.

3. How PromoPlays Uses Cookies

PromoPlays may use cookies to:
Make our website and campaign experiences work properly
Remember user preferences
Keep campaign sessions active
Prevent duplicate entries or abuse
Track game starts, completions and scores
Measure campaign performance
Understand how visitors use our website
Generate campaign reports for clients
Track QR code scans and referral sources
Measure conversions and lead submissions
Support advertising, retargeting and attribution where applicable
Improve our website, games and promotional experiences

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies
These cookies are required for the website or campaign to function correctly.
They may be used to:
Load pages properly
Submit forms
Keep a user session active
Maintain security
Prevent spam or fraud
Remember cookie consent choices
Enable basic campaign mechanics
These cookies cannot usually be disabled through our website because they are necessary for the service to work.
4.2 Performance and Analytics Cookies
These cookies help us understand how visitors and participants interact with our website and campaigns.
They may collect information such as:
Pages visited
Time spent on the website
Game starts
Game completions
Clicks and interactions
Device type
Browser type
Traffic source
QR scan source
Campaign conversion events
This information helps us improve performance, user experience and campaign reporting.
4.3 Functional Cookies
Functional cookies help remember choices you make, such as:
Language preferences
Form progress
Campaign preferences
Previously viewed pages
Basic user settings
These cookies improve convenience and user experience.
4.4 Advertising and Targeting Cookies
Advertising or targeting cookies may be used to:
Measure ad campaign performance
Track conversions
Understand where participants came from
Support retargeting campaigns
Build audience insights
Limit how often ads are shown
Attribute leads or game entries to advertising sources
These cookies may be set by PromoPlays or by third-party advertising and analytics platforms.
Where legally required, we will request consent before using advertising or targeting cookies.
4.5 Campaign and Gameplay Cookies
PromoPlays-powered campaigns may use cookies or local storage to support campaign functionality, including:
Saving a game session
Recording a score
Preventing duplicate entries
Managing leaderboard submissions
Tracking whether a participant has already played
Managing voucher claims or reward redemptions
Supporting fraud prevention
Measuring campaign engagement
These cookies may vary depending on the specific campaign and client requirements.

5. Third-Party Cookies

We may use third-party tools and platforms that set their own cookies.
These may include:
Website analytics tools
Advertising platforms
Social media pixels
Tag management tools
Email marketing tools
Form tools
Hosting and security providers
Video or embedded media platforms
Payment or voucher platforms
Campaign reporting tools
Third-party cookies are controlled by the relevant third-party provider. PromoPlays is not responsible for how those providers use cookies or process data. You should review their privacy and cookie policies for more information.

6. Cookies Used by Client Campaigns

Some PromoPlays campaigns are created for and operated on behalf of brands, agencies or corporate clients.
In these cases, cookies may be used to:
Track campaign entries
Measure campaign performance
Support prize mechanics
Attribute leads to traffic sources
Provide analytics to the campaign sponsor
Support marketing opt-ins
Prevent fraud or abuse
The client’s own privacy policy, campaign terms or cookie notice may also apply.

7. Personal Information and Cookies

Some cookies may collect or link to personal information, especially where a participant submits a form, enters a competition, claims a prize, joins a leaderboard or opts in to marketing communication.
Examples may include:
Email address linked to campaign entry
Phone number linked to prize redemption
Game score linked to a participant name
Marketing consent linked to contact details
Device or IP address linked to campaign activity
We handle personal information collected through cookies in line with our Privacy Policy.

8. Managing Cookies

You can manage or disable cookies through your browser settings.
Most browsers allow you to:
View cookies stored on your device
Delete existing cookies
Block all cookies
Block third-party cookies
Set preferences for specific websites
Clear browsing data
Please note that disabling certain cookies may affect the functionality of our website or campaign experiences. For example, games, forms, leaderboards, reward mechanics or voucher claims may not work properly if essential cookies are blocked.

9. Cookie Consent

Where required by law, PromoPlays may display a cookie notice or consent banner that allows users to accept, reject or manage non-essential cookies.
Strictly necessary cookies may still be used because they are required for the website or campaign to function.
You may change your cookie preferences at any time where a cookie settings option is available.

10. Retention of Cookies

Cookies may remain on your device for different periods:
Session cookies are deleted when you close your browser.
Persistent cookies remain on your device for a set period or until you delete them.
Campaign cookies may remain for the duration of a campaign or for a limited period after the campaign ends.
Consent cookies may remain to remember your cookie choices.
The exact duration depends on the type of cookie and the tool or platform setting it.

11. Do Not Track Signals

Some browsers offer “Do Not Track” settings. Because there is no universal standard for how websites should respond to these signals, our website may not respond to all Do Not Track requests.
You can still manage cookies directly through your browser settings or through our cookie consent options where available.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, campaign technology, analytics tools, advertising platforms, legal requirements or business operations.
The updated version will be published on our website with a revised “Last updated” date.

13. Contact Us

For questions about this Cookie Policy, please contact:
PromoPlays
Email: info@promoplays.net
Website: https://www.promoplays.net